Astronest: The Beginning

社交媒体、社区管理

Astronest

在用户获取上,我们把握CPI行情,监控其效率(CTR)并不断进行优化

总结

1.在接手该项目之前,该游戏的CPI数值非常高。

2.我们优化渠道及推广策略,显著的降低了其CPI数值,并使其DAU、留存、流水成倍增长。

项目范围

我们通过ASO、线上广告、社区管理、po文推广、Facebook活动的成功运作最终做出了良好的市场数据。

Astronest

10倍

DAU增长

13

次得到Featured
(Android: 8 / ios: 5)

2.27

转换率(CTR)

70%

降低CPI
Astronest
Astronest
Astronest

Astronest: The Beginning

Médias Sociaux & Gestion Communautaire

Astronest

Notre Stratégie d’acquisition consiste en un CPI à un prixraisonable pour assurer un excellent CTR

Overview

Avant notre gestion d’Astronest, leur CPI était de 7 $

Après notre gestion de leur compte publicitaire, nous avons réduit leur CPI à 2 $ tout en augmentant leur DAU, Retention et Revenu ont été multiplier par 10

Processus

Cela a été réalisé grâce à un ASO adroit, au ciblage publicitaire et à la gestion communautaire. Les annonces numériques, les messages boostés et les événements Facebook font que nos utilisateurs restent impliqués dans le jeu.

Astronest

10

Multiplication par 10 des DAU

13

Featured fois
(Android: 8 / ios: 5)

2.27

CTR

70%

Réduction de CPI
Astronest
Astronest
Astronest

Astronest: The Beginning

Social Media and Community

Astronest

Our user acquisition strategy is to make sure that reasonable  CPI translates into excellent CTR

Overview

Before our management of Astronest, their CPI was $7

After our management of their ad account, we reduced their CPI to $2 while increasing DAU, Retention and Revenue by a factor of 10

Process

This was done via nimble ASO, ad targeting and community management. Digital ads, boosted posts, and Facebook events all keep our users engaged!

Astronest

10

Times DAU Increase

13

Timeas Featured
(Android: 8 / ios: 5)

2.27

CTR

70%

CPI Reduction
Astronest
Astronest
Astronest

아스트로네스트: 더 비기닝

소셜 미디어 & 커뮤니티 매니지먼트

Astronest

유저 획득 전략을 통해 합리적인 CPI와 훌륭한 CTR을 만들어냅니다.

전체보기

라티스에서 프로젝트를 진행하기 전 CPI는 $7이었지만 라티스의 광고집행 후 그 금액은 $2로 내려갔고 DAU, Retention, 매출 모두 10배 이상 증가하였습니다.

프로세스

신속한 ASO 최적화를 통해 디지털 광고와 포스트 부스팅을 최적화된 타깃에 맞추어 진행합니다.

Astronest

10배

DAU 증가

13번의

피쳐링
(Android: 8 / ios: 5)

2.27

CTR

70%

CPI 감소
Astronest
Astronest
Astronest

Astronest: The Beginning

Social Media and Community

Astronest

Our user acquisition strategy is to make sure that reasonable  CPI translates into excellent CTR

Overview

Before our management of Astronest, their CPI was $7

After our management of their ad account, we reduced their CPI to $2 while increasing DAU, Retention and Revenue by a factor of 10

Process

This was done via nimble ASO, ad targeting and community management. Digital ads, boosted posts, and Facebook events all keep our users engaged!

Astronest

10

Times DAU Increase

13

Timeas Featured
(Android: 8 / ios: 5)

2.27

CTR

70%

CPI Reduction
Astronest
Astronest
Astronest

Astronest: The Beginning

Redes Sociales y Comunidad

Astronest

Nuestra estrategia de adquisición de usuarios es asegurarse de que el costo razonable costo por instalación, se traduzca en excelente proporción de clics

Overview

Antes de nuestra gestión de Astronest, su costo por instalación era de $7 (USD)

Después de nuestra administración de su cuenta de publicidad, redujimos su IPC a $2 mientras aumentábamos los usuarios activos diarios, retención e ingresos por un factor de 10

Proceso

Esto se hizo a través de ágil optimización de la App Store, publicidad individualizada y gestión de la comunidad. ¡La publicidad digital, los posts potenciados y los eventos de Facebook mantienen a nuestros usuarios comprometidos!

Astronest

x10

incremento de usarios activos

13

veces destacado
(Android: 8 / ios: 5)

2.27

Tasa de clics

70%

Reducción de costo por instalación
Astronest
Astronest
Astronest
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