Astronest: The Beginning

Social Media and Community

Astronest

Our user acquisition strategy is to make sure that reasonable  CPI translates into excellent CTR

Overview

Before our management of Astronest, their CPI was $7

After our management of their ad account, we reduced their CPI to $2 while increasing DAU, Retention and Revenue by a factor of 10

Process

This was done via nimble ASO, ad targeting and community management. Digital ads, boosted posts, and Facebook events all keep our users engaged!

Astronest

10

Times DAU Increase

13

Timeas Featured
(Android: 8 / ios: 5)

2.27

CTR

70%

CPI Reduction
Astronest
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