War Commander: Rogue Assault

社交媒体、社区管理

War Commander: Rogue Assault

在当地玩家聚集的游戏社区平台提供此重度策略游戏的界面并进行管理

总结

除Facebook,Naver Cafe是韩国最具影响力的社区平台。

Facebook结合Naver Cafe上的社区管理为提高留存起着积极的作用。

项目范围

重度游戏需要给玩家提供聚集和讨论、交换信息的空间。我们在用户密集的平台开启游戏的界面,提供游戏相关信息,指导并展开活动等。

War Commander: Rogue Assault
War Commander: Rogue Assault

Avg post performance across pages above 100k fans

10.2%

Fans Reached

4.9%

Engagement

2.4%

Storytelleres
Industry Standard
4.9%
EN Page
11.13%
SP Page
13.08%
War Commander: Rogue Assault
War Commander: Rogue Assault
War Commander: Rogue Assault

War Commander: Rogue Assault

Médias Sociaux & Gestion Communautaire

War Commander: Rogue Assault

Discussion de Stratégie hardcore à travers les differentes communautés Coréene

Overview

Outre Facebook, Naver Cafe est sans doute le canal communautaire le plus important en Corée du Sud

Un mélange de Wikia et de Reddit, votre jeu n’est pas vraiment en Corée s’il n’a pas de Naver Cafe. Latis gère actuellement la page Facebook de War Commander en Corée ainsi que le Naver Cafe récemment lancé et en constante croissance.

Process

En travaillant avec Kixeye, nous avons souligné l’importance de lancer une page Naver Cafe pour discuter de stratégie avec tous les acteurs sur toutes les plateformes. (Media Sociaux Inclus)

War Commander: Rogue Assault
War Commander: Rogue Assault

Avg post performance across pages above 100k fans

10.2%

Fans Reached

4.9%

Engagement

2.4%

Storytelleres
Industry Standard
4.9%
EN Page
11.13%
SP Page
13.08%
War Commander: Rogue Assault
War Commander: Rogue Assault
War Commander: Rogue Assault

War Commander: Rogue Assault

Social Media and Community

War Commander: Rogue Assault

Hardcore Strategic Discourse through Korean Community Channels

Overview

Besides Facebook, Naver Cafe is arguably the most important community channel in Korea

A mix of Wikia and Reddit, your game isnt really in Korea if it doesn’t have a Naver Cafe. Latis currently manages both the Facebook Page for War Commander in Korea as well as the newly launched and steadily growing Naver Cafe.

Process

Working with Kixeye, we stressed the importance of starting a Naver Cafe page to discuss strategy with players across all platforms, including social media.

War Commander: Rogue Assault
War Commander: Rogue Assault

Avg post performance across pages above 100k fans

10.2%

Fans Reached

4.9%

Engagement

2.4%

Storytelleres
Industry Standard
4.9%
EN Page
11.13%
SP Page
13.08%
War Commander: Rogue Assault
War Commander: Rogue Assault
War Commander: Rogue Assault

War Commander: Rogue Assault

Redes Sociales y Comunidad

War Commander: Rogue Assault

Discurso estratégico aplicado a través de los canales de la comunidad coreana

Descripción General

Además de Facebook, Naver Cafe es sin duda el canal comunitario más importante en Corea del Sur

Una mezcla de Wikia y Reddit, un juego no esta realmente en Corea si no tiene una página en Naver Cafe. Latis actualmente administra tanto la página de Facebook para War Commander en Corea, así como su recién lanzada y en constante crecimiento página de Naver Café.

Proceso

Trabajando con Kixeye, destacados la importancia de iniciar una página de Naver Cafe para discutir la estrategia con los jugadores en todas las plataformas, incluyendo otras redes sociales.

War Commander: Rogue Assault
War Commander: Rogue Assault

Avg post performance across pages above 100k fans

10.2%

Fans Reached

4.9%

Engagement

2.4%

Storytelleres
Industry Standard
4.9%
EN Page
11.13%
SP Page
13.08%
War Commander: Rogue Assault
War Commander: Rogue Assault
War Commander: Rogue Assault

워커맨더

소셜 미디어 & 커뮤니티 매니지먼트

War Commander: Rogue Assault

한국 커뮤니티 채널을 통해 하드코어 전략을 이야기하다.

전체보기

페이스북과 네이버 카페는 한국에서 가장 큰 커뮤니티 채널입니다.

위키아와 레딧의 기능이 잘 조화된 네이버 카페를 한국에서 개설하지 않았다면 그건 아직 한국에 론칭하지 않았다는 것과 같습니다. 라티스는 현재 워커맨더의 페이스북 페이지 관리와 함께 새로이 오픈한 네이버 카페의 성장을 담당하고 있습니다.

프로세스

네이버 카페는 하드코어 유저들이 서로의 전략을 나눌 수 있는 중요한 공간으로 라티스는 Kixeye와 함께하며 네이버 페이지의 중요성을 강조했고 그로 인해 단순히 SNS 플랫폼을 추가하는 것만이 아닌 문화차이의 벽을 극복했습니다.

War Commander: Rogue Assault
War Commander: Rogue Assault

Avg post performance across pages above 100k fans

10.2%

Fans Reached

4.9%

Engagement

2.4%

Storytelleres
Industry Standard
4.9%
EN Page
11.13%
SP Page
13.08%
War Commander: Rogue Assault
War Commander: Rogue Assault
War Commander: Rogue Assault

War Commander: Rogue Assault

Social Media and Community

War Commander: Rogue Assault

Hardcore Strategic Discourse through Korean Community Channels

Overview

Besides Facebook, Naver Cafe is arguably the most important community channel in Korea

A mix of Wikia and Reddit, your game isnt really in Korea if it doesn’t have a Naver Cafe. Latis currently manages both the Facebook Page for War Commander in Korea as well as the newly launched and steadily growing Naver Cafe.

Process

Working with Kixeye, we stressed the importance of starting a Naver Cafe page to discuss strategy with players across all platforms, including social media.

War Commander: Rogue Assault
War Commander: Rogue Assault

Avg post performance across pages above 100k fans

10.2%

Fans Reached

4.9%

Engagement

2.4%

Storytelleres
Industry Standard
4.9%
EN Page
11.13%
SP Page
13.08%
War Commander: Rogue Assault
War Commander: Rogue Assault
War Commander: Rogue Assault
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